Building a Successful Handbag Brand Fresh from College by Julia Skergeth

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Today, I’m delighted to share with you my conversation with Julia Skergeth, a young and very inspiring handbag designer who has joined us from Vienna in Austria.

Julia is the embodiment of boldness. She is a bold business person and a bold designer.

In this very fun conversation, Julia will tell us the story about how launching a collection on a crowdfunding platform led her to take over a factory in Indonesia. She will also share with us the details of how she manages her creative process and her business; and why she chose to be completely transparent to her customers about her price structure. If you need a good dose of inspiration to shake things up or to take a less conventional approach in your business, this conversation with Julia Skergeth is definitely for you.

EPISODE NOTES

Julia’s cross-country education and experiences (1:59)
How Julia’s brand is connected to her personal vision (2:43)
How Julia Skargeth brand started in Asia (4:30)
How launching a Kickstarter campaign led Julia to … take over a factory in Indonesia (10:00)
A crisis is a chance to grow and to get better (12:36)
Why Julia relocated production in Europe and restarting the brand (13:28)
On transparency as part of the brand storytelling (18:00)
Julia’s creative process on the fringe of the traditional fashion calendar (24:02)
Brand’s further developments (27:12)
What brings joy to Julia from her business (28:51)

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TO CONNECT WITH JULIA

Julia Skergeth website: https://www.juliaskergeth.com/en/welcome/

On Instagram: skergeth_official

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Music credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes