Janice Trayes – Searching for the Perfect Blazer to Launching an Eco-Luxury Brand

Janice is the founder of Connecticut Country Clothing an eco-luxury brand designing smart women’s blazer’s tailored for an exceptional fit.


In this conversation, Janice will share with us some of her best childhood memories and how her love for the ocean and the water has laid the foundation for her environmental consciousness.

So when she launched Connecticut Country Clothing, being an environmentally friendly business was just a no brainer.

We will also learn a lot about natural fabrics, buttons and the closed-loop system of the production of the fabrics she uses for the blazers. She will also share with us one of the key factors of the success of Connecticut Country Clothing which is designing blazers with a perfect fit, whether you wear size 2, 14 or 24.

Episode notes (part 1)

  • 02:00 Growing up in Connecticut, summer in New Hampshire and deep love for nature and water
  • 05:30 Looking for an outfit for a wedding inspired Janice to launch Connecticut Country Clothing
  • 09:30 Being a sustainable company is a no brainer
  • 12:30 What set Connecticut Country Clothing’s blazers apart? The fabrics and… the fit
  • 18:00 Sustainable from farm to dye, natural, biodegradable fabrics produced in a closed-loop system
  • 21:00 Fairtrade practices and manufacturing hemp fabrics and moss used to clean the water


Katherine Hepburn – Robert Graham – Cupro fabric – Hemp fabric – Corozo buttons (Tagua nuts)


In the first part of our conversation, we talked about Janice’s love for the ocean, sustainability and fairtrade, together with many other aspects of her business.

Now, in this part of our conversation, we will dive even deeper into the business talk, ranging from Connecticut Country Clothing’s very smart business model to why it is really NOW the time for small sustainable brands to make their mark and to be ahead of the sustainability curve.

If you still have doubts and still believe that you are too small to make a difference, you should definitely listen to this part of our conversation to understand why the window of opportunity for your fashion business is now. So join me for this conversation with Janice Trayes.

Episode notes (part 2)

  • 02:00 Why Janice chose an on-demand production model: to optimize use of cash flow with lower inventory and less waste
  • 08:00 Room for improvement for higher sustainability: sewing threads and packaging
  • 09:30 Why it is right now the time for small sustainable brands to be ahead of the curve.
  • 14:30 How to find the right suppliers
  • 17:00 Achievements and humblebrag 
  • 19:00 Launching an online business 20 years ago and today, what has changed?
  • 23:00 What’s next? New product launch? 

CONNECT WITH JANICE TRAYES at Connecticut Country Clothing


Janice Trayes Eco-luxury Brand

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