Spring has arrived.

This is usually the time of the year when sales are picking up as customers are updating their wardrobe for the summer.
This is also usually the time of the year for fall-winter press days.
This is usually the time of the year when we are developing our new collection for next year.

These days, masks are given in priority to healthcare workers and caregivers that are battling on the front line. We are grateful for the work they are doing.

But there are also people that are working in food stores and delivery services. We are also grateful to them for showing up day after day.

Show them clearly where you want to take them.

Don’t try to sell.
Instead share your vision, consistently.
Again and again.

My yoga teacher is taking her classes online.
The fruit stall in my local market is taking phone orders and making home deliveries.
Even the last G20 meeting was held on a video conference.

You don’t need your brand to be famous.

You just need your brand to be known by the few that share your values.
The few that will appreciate the work you do.
The few that will thank you for how you’ve positively impacted their lives.

I launched my brand in the midst of the subprime crisis.
It might sound counter-intuitive but in retrospect, I think it was a smart move.

I was able to finally partner with factories that usually only work with more established brands but because of the dire economic situation, these factories were more flexible and accepted smaller production orders from emerging brands, like mine.

In fact, it happens very often.

What can we do?
We can choose to focus on the things we have control over and make a new plan.

The current crisis is transforming the way we live.

From Paris to New York, we are mostly staying home, and we are only going outside for necessities.

We find ourselves thinking and acting with more benevolence.
With our neighbors, with our fellow citizens, and with the world in general.